What we deem perhaps more important to you than understanding what content marketing is, is understanding why content marketing is important to your business. Prior to awareness, a customer may have a need, but they are not aware there is a solution.
Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs. At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price. Finally, the customer makes their decision and moves forward with the transaction. Traditional advertising and marketing is great when it comes to the second two steps. Content marketing taps into the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before. Jwone Media Ltd can make your content matter on the World Wild Web.