There’s so much going on in the marketing arena today, everybody is struggling to keep up. At the same time, every business manager feels pressure to be “progressive” and actively integrate emerging media into their marketing program. However, the mark of a good marketing strategy is not how many gadgets and neologisms are crammed into it, but how effectively it achieves worthy goals. Unfortunately, there is a tendency for marketers to try to create a “one size fits all” approach for all their clients, but that’s certainly not what we do here. However, most businesses can be adequately captured by evaluating just three metrics: awareness, sales and advocacy. Some brands are not widely known, others are have trouble converting awareness to sales and still others need to encourage consumer advocacy. We have a mastery of all three concepts.